Wine Awesomeness

logo curtsey of wineawesomness.com

When it comes to wine it’s hard enough to get the attention of Millennial drinkers who are used to their college binge drinking days associated with the easy-to-“pound” beers and quick shots at the bar. Contrary to popular belief, wine isn’t all that scary and can be more closely related to an erotic game with your palate (the best part is it keeps developing over time).  Experts in the industry, however, tend to scare those of us in our early 20’s by communicating in what seem like a foreign language, one that can only be translated by experienced wine drinkers like themselves. Though always with the best of intentions, how are we supposed to decipher these cryptic messages and tasting notes of some of the most intelligent and knowledgeable wine enthusiasts, if their “code” isn’t meant to include our generation of inexperienced drinkers?

Consequently, this roadblock instantly puts drinking wine on the back burner by making it an un-relatable beverage. Wine is complicated, yes, but it offers a wealth of knowledge that we can continually build upon if taught in a language that we can understand, relate to and find intriguing enough to indulge in. Children are the future, and as the newbies of the drinking age, we need to take control of our wants, needs, desires and build upon the foundation experienced connoisseurs have laid before us.  

The Solution: 

Take matters into our own hands and do it OUR way… meet the handsome gentleman of Wine Awesomeness. Together these men, Logan Lee, Brad Ball, Dale Slear and Luke Correale of South Carolina run Wine Awesomeness; an online wine realtor geared towards Millenials. Their company aims to “redefine how current and future generations perceive and experience wine.” It is their desire to change the culture around wine by showcasing the sexier, more casual side while incorporating humor and knowledge to make the subject more appealing.  #WINNING! (It’s not every day I cross my East Coast equivalent).  

These men are proving that wine is in fact entirely AWESOME. By creating a culture that changes the perception around wine, they are not only hand selecting wines from artisanal producers to please the palate, but they have created “Club Awesomeness,” “Awesomeness Wine School” and “Champagne (v.)- For A Cause,” to educate Millennials and help them learn more about wine; all the while simultaneously giving back to the community and bettering the planet (finally someone is speaking OUR language!) You can expect to see their exclusive club launched this September with music, wine, food and cultural pairings to help get you acquainted with some of the industry’s coolest small production wines from around the world, while staying current with some of the hottest cultural trends our fellow Millenials are obsessing over. Ladies, they have it all, so get your palates wet and let them ease you into the world of wine with a little less tension and a little more class and swagger.  

To learn more about how they’re changing the world around them with their success in sponsored events for Charity: Water, SideWalk Chalk, Charleston Waterkeeper, and Malaria No More with “Champagne (v.)- For A Cause” and to order your first round of Club Awesomeness go to: http://www.wineawesomeness.com/

 

Vixen’s hot date of the week:

 

La Bubbly, Sparkling Wine, La Wine Agency.  Find it here & here!

 

Xoxo

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3 thoughts on “Wine Awesomeness

  1. All right, so how do millennials want to think about wine and talk about wine. I have a good steady readership on biggerthanyourhead.net but I wouldn’t be surprised if not many millennials are among them. Not to be cynical, but of course i want more traffic to the blog; on the other hand i’m not necessarily going to change the approach to wine and writing that I’ve developed over the years, going back to my old print column. is it possible to appeal to all wine consumers and not separate the effort by generation? (it was great to meet you at WBC12.)

  2. It was a pleasure meeting you too, Fredric! Having a unique voice is one of the many reasons your followers choose to tune into YOUR blog each week. Changing your approach to wine and writing is NOT the answer, but accepting each coming generation for their strengths, and what they can add to an already developed topic is another thing. Take social media for example, the FB, Twitter, Pinterest, Instagram, Stumble, they are all avenues that the Millennials are exploring to showcase their likes and interests. So why not listen to them? I write a very edgy column because my generation was screaming for something new and different that spoke to them on a more personal level. This by no means was meant to discredit the work that has been done before me. Rather I’d like to see my work bridge the gap between novice wine drinkers and those expert enthusiasts. Once they can relate to the “fun” side of wine that parallels with their current lifestyles, I hope in-turn Millennials will appreciate the wine writers I look up to, such as yourself who take it to the next level. It takes a little bit of growing up and a dose of maturity to fully appreciate the art and culture that is wine. So, let’s learn a thing or two from each other!

    xxoo

    • Dear VV…. thank you for responding to my response to your blog post with kind words and sage advice. I’ll admit that I get discouraged, having written about wine for 28 years (probably more years than you have graced this earth with your notable presence) and being no farther along than I am in terms of repute, influence, wealth, fame and so on (I know, few people get wealthy writing about wine). The truth is that I don’t have time to market myself, my blog, my “brand” as people like Joe Roberts, Alder Yarrow and Tyler Coleman do; I have to make a living too. I also know that no man or blog can be all things to all people, though I have been thinking of launching a series of “intro” posts looking into topics like “What Is an ‘Un-Oaked’ Chardonnay?” or “How It Feels to be a Pinot Noir Grape,” focusing on simpler levels of tasting and thinking about wine. I don’t mean specifically for Millennials but for any readers who might feel that they need more basic information and education that’s not too formal. I do Twitter and FB; once I got on those functions visits to the blog doubled to 70,000-75,000 a month last year, though figures are down this year, and I don’t know why. Anyway, thank you again and I’ll keep plugging away, doing what I do. I will definitely keep up with what you’re writing and thinking, and not to seem to flatter you too much, I’m pleased with how well you write. That’s a pleasure when I see how people write on their blogs and other venues.
      best regards… FK

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