When it comes to wine it’s hard enough to get the attention of Millennial drinkers who are used to their college binge drinking days associated with the easy-to-“pound” beers and quick shots at the bar. Contrary to popular belief, wine isn’t all that scary and can be more closely related to an erotic game with your palate (the best part is it keeps developing over time). Experts in the industry, however, tend to scare those of us in our early 20’s by communicating in what seem like a foreign language, one that can only be translated by experienced wine drinkers like themselves. Though always with the best of intentions, how are we supposed to decipher these cryptic messages and tasting notes of some of the most intelligent and knowledgeable wine enthusiasts, if their “code” isn’t meant to include our generation of inexperienced drinkers?
Consequently, this roadblock instantly puts drinking wine on the back burner by making it an un-relatable beverage. Wine is complicated, yes, but it offers a wealth of knowledge that we can continually build upon if taught in a language that we can understand, relate to and find intriguing enough to indulge in. Children are the future, and as the newbies of the drinking age, we need to take control of our wants, needs, desires and build upon the foundation experienced connoisseurs have laid before us.
Take matters into our own hands and do it OUR way… meet the handsome gentleman of Wine Awesomeness. Together these men, Logan Lee, Brad Ball, Dale Slear and Luke Correale of South Carolina run Wine Awesomeness; an online wine realtor geared towards Millenials. Their company aims to “redefine how current and future generations perceive and experience wine.” It is their desire to change the culture around wine by showcasing the sexier, more casual side while incorporating humor and knowledge to make the subject more appealing. #WINNING! (It’s not every day I cross my East Coast equivalent).
These men are proving that wine is in fact entirely AWESOME. By creating a culture that changes the perception around wine, they are not only hand selecting wines from artisanal producers to please the palate, but they have created “Club Awesomeness,” “Awesomeness Wine School” and “Champagne (v.)- For A Cause,” to educate Millennials and help them learn more about wine; all the while simultaneously giving back to the community and bettering the planet (finally someone is speaking OUR language!) You can expect to see their exclusive club launched this September with music, wine, food and cultural pairings to help get you acquainted with some of the industry’s coolest small production wines from around the world, while staying current with some of the hottest cultural trends our fellow Millenials are obsessing over. Ladies, they have it all, so get your palates wet and let them ease you into the world of wine with a little less tension and a little more class and swagger.
To learn more about how they’re changing the world around them with their success in sponsored events for Charity: Water, SideWalk Chalk, Charleston Waterkeeper, and Malaria No More with “Champagne (v.)- For A Cause” and to order your first round of Club Awesomeness go to: http://www.wineawesomeness.com/
Vixen’s hot date of the week: